Home / Blog / 365 Marketing: Day 22: [Marketing Audit Asset 12] A Good Reputation

Day 22: [Marketing Audit Asset 12] A Good Reputation

Are Bad Reviews Hurting Your Business?

A single bad review can hurt and even destroy your business.

Not all of your potential customers read online reviews (yet), but 90% of consumers that do say positive reviews influence their decisions while 86% say negative reviews influence their future purchases.

Either way, your reputation directly affects your bottom line and now more than ever you need to monitor your online reviews.

In This Lesson You’ll Learn: Where to monitor your online reputation and what to do with good and bad reviews.

The prevalence of mobile phones and the popularity of online review sites has given birth to a growing reputation management industry.  Local search results routinely return listings for these review sites and are often the first introduction a consumer has with a local business.

Do you know what your online reputation is?

answering your questions prevail prYou should.

In today’s marketplace, your online reputation is your reputation, and it can be ruined, or enhanced, by a single bad, or good review.  Your current customers may love you, but you can’t please everyone all the time and those people are sure to let others know.

Here are five places you should routinely monitor for reviews of your business.

5 Places To Monitor Your Online Reviews

  • Online Review Sites – Popular restaurant review sites like Zagat and travel review sites like Trip Advisor have paved the way for similar sites in just about every business niche.  Search Google for review sites related to your industry and sign up to respond to any reviews for your business.
  • Facebook – Whether you like or even use Facebook, it’s where your customers are talking about your business.  Encourage fans to review your business and monitor mentions of your company using Facebook’s built-in search features.
  • Yelp – Yelp is so popular, it can make or break businesses.  Some even say the site has too much power over your business.  Create a business profile, claim and optimize your listing and check back often to respond to any reviews you get.
  • Twitter – A bad experience with your business can quickly turn into a public relations fiasco by rabid re-Tweeters that enjoy sharing good and bad news with their followers. Use Twitter as an effective real-time customer support tool by promptly answering questions and monitoring mentions.
  • Your Company Website – Your customers may even be leaving feedback on your website if it has a contact form or is set up to handle comments.  Reply to all comments publicly and respond to inquiries within 24 hours.

Your reputation is now online and needs to be managed as part of your overall marketing strategy.  Your good reputation can even be used in testimonials, case studies and endorsements to generate and convert more leads.

What can you do today to turn bad reviews and experiences into good ones?  The key to a good reputation is loving your customers, not your products.

spring into action prevail pr small
Spring Into Action: Go through the 5 places to monitor your online reputation and score your business on the average of all your reviews.  This should take approximately 60 minutes.
  Have a question? Just ask in the box below!


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