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What Are Newsletters?

Newsletters are a collection of information on the topic of your choice that you send out to groups on your e-mail list, usually weekly, monthly or quarterly. Newsletters are also one of the fastest ways to build up your e-mail list so that you can send your newsletter to ever increasing numbers.  How?  By regularly distributing valuable content to your prospects and offering it to them for free, you can entice your prospects into trading their contact information for your information product and even sometimes get them to share your newsletter with others to increase its reach.

In order to get prospects to opt-in to your newsletter, you first need to do two things.  The first is to offer quality content on your blog or website.  If your content is not unique or in some other way valuable to your readers, there is no need to take the time to opt-in.  If your website content solves the problems your prospects face, they can reasonably assume your newsletter will offer even more insight.

The other thing you need to do is create a great newsletter.  This doesn’t mean you need to spend an arm and a leg on designing it.  Instead, gather the information each edition that will further assist your readers in their quest to answer a specific question.  Be sure to create a strong headline for each edition to get your readers to open your newsletter once it lands in their inbox. Our newsletter, for example, aims to answer as many questions about the month’s topic as possible and is usually named something like “All The Small Business Blogging Tips And Tools You’ll Ever Need”.  We are also actively creating a local newsletter called the “Here And Now Newsletter” that I will share with everyone once the first 1000-copy issue goes out very soon.

Now that you have an idea of what you want to write about and how often, there are some other things you might want to include in your newsletter.

What else should I include in my newsletter?

  • Table of Contents
  • Industry news
  • Upcoming events in your industry or for your specific company
  • Answers to commonly asked questions
  • Interactive games, trivia or other means to interact with your readers
  • Graphics
  • Statistics
  • Sales pitch
  • Call to action

Just because your newsletter is packed full of great information for your readers doesn’t mean it can’t help you sell your products or services, too.  Indeed, supplying your readers with a compelling offer and asking them to perform some sort of action should be one of your main goals.  Trade your free, quality information for a moment of your prospects’ time, offer them something that can further help them fix a problem the newsletter addresses and persuade them to do something about it.  The better you get at creating a powerful call to action, the more valuable your regularly updated newsletter will become in your marketing arsenal.