An e-book at its simplest, is just the digital version of a book. But as a marketing tool, they are far more than that and have been enjoying double digit growth for years according to the International Digital Publishing Forum.
For your prospects, they are often the entry point to your company and require your time, energy and perhaps most of all, creativity. You may or may not know what an e-book is, but there are literally hundreds of thousands of them across the Internet. So why would you want to create one and how can you make sure it stands out from the crowd?
There are many advantages of creating a quality e-book to either give away or sell on your website. Some of these benefits include:
- No inventory
- Low start cost
- Little or no distribution costs
- Text is searchable
- Hyperlinks allow increased navigation
- They are easily updated
- They can be shared with others easily
As you can see, creating an e-book requires very little resources from you, can provide valuable content to your prospects and can help spread your ideas quickly. With proper planning and implementation, your e-book is a winning proposition for all involved. Without, it can wallow in anonymity on your website and be a complete waste of time. Throughout the month, we will be looking at how you can create your own e-book, how to make sure people know about it and to stand out from the rest of the information products in your industry.