The Secret To Expanding Your Business Fast
There must be a reason some small businesses outperform others.
Let’s make believe for just a minute that you possess a little cafe in a part of town that is two blocks off the beaten path. Your lunchtime crowds could be a great deal larger! You’ve seen that your more visible competitors, who have higher prices and their white bean chicken chili isn’t as good as yours, but they have a stable stream of lunch customers every day.
Stop wringing your hands. You’re about to find out.
Social Media Marketing: What It Can Do For You
Social media marketing translates to success. An effective social media marketing campaign can take your little bistro from barely making payroll to a flourishing success. It could move you from the back lot to the limelight.
“But”, you may say, “I’m a bistro. How can social media marketing do all that for me? You must be insane! I have soup to make. See ya later!”
As astonishing as this might seem, and as strange as some of the most effective social media marketing projects are, they work. Stick with me, Soupy Sales, here’s why!
Social media marketing provides you the power to connect to your clients any time of night or day.
Let’s say it’s 10 a.m.
Bored office workers everywhere are anticipating lunch. In fact, they’re asking each other: “Where do you think we should go for lunch?”.
They check their Twitter and Facebook feeds to see what their friends are up to, then the magic begins. They see your tweet or Facebook status, or perhaps a current fan shared it on their page.
Their eyes light up, and they start to salivate. “Dude, let’s go to Soupy Sales! He’s got that spectacular white bean chicken chili for lunch. Perfect weather for it. Man, he’s on Facebook … we better hurry up before it’s gone!”.
At 11:30, you start getting active. At 1 p.m., you’re entirely out of soup, salad, bread, soda, and those cookies you thought might sell well. And, best of all, you have persuaded your clients that they need to come back and have lunch with you again, due to the fact that you’re just so popular.
While this is an admittedly streamlined explanation of what social media marketing can do for you, it’s food for thought. Whether you sell soup or landscaping services, you should get in the game with social media marketing.
If you’d like to discuss some social media marketing opportunities for your San Luis Obispo small business, give us a call at (805) 456-8636 or join our SLO Small Business Success Group on Facebook.