Google is the undisputed king of search, but did you also know that Google is the king of local marketing, too? Even if you’ve never heard of Google Places, your business is probably sitting in the directory unclaimed. This means people might be seeing your business listing, but unclaimed listings look rather dismal. Google Places [...]
A Guide To Local SEO
Search engine optimization is the science of describing your website and creating content that contains keywords that rank well in the major search engines like Yahoo, Bing and Google.
Why is this important to your business?
82% of local searchers follow up offline via an ins-tore visit, phone call or purchase (comscore)
90% of online commercial searches result in offline brick and mortar purchases (comscore)
66% of Americans use online local search to locate local businesses (comscore)
54% of Americans have substituted the internet and local search for phone books (comscore)
43% of search engine users are seeking a local merchant to buy something offline
On top of that…
We’re half way through our 60 day “San Luis Obispo web design” SEO Challenge and we’ve already surpassed our goal of reaching the front page of Google. Not only do we have one of the top 10 spots, we have 2!
Moving up the Google search result pages for competitive keywords like marketing and web design takes time, but after only 20 days, we are already up to #25 for the keyword phrase “san luis obispo web design”.
We’ve focused so much of our SEO time and effort on the marketing side of our business and it has resulted in #1 Google rankings for “San Luis Obispo small business marketing” and “San Luis Obispo business marketing”, as well as a consistent spot in the Top 10 for “San Luis Obispo marketing”. But if you search for “San Luis Obispo web design”, we’re nowhere to be found.