Day 21: [Marketing Audit Asset 11] Lead Magnet
![Day 21: [Marketing Audit Asset 11] Lead Magnet](http://prevailpr.com/wp-content/uploads/2015/01/Day-21-Marketing-Audit-Asset-11-lead-magnet-954x426.png)
Your lead magnet is the first step in your customer’s buying process. Follow this simple 5 step process for developing a lead magnet that gets more leads.
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