How A Blog Schedule Can Improve Your Small Business
Before fracturing my arm late in 2007, my blogging schedule was planned up to 4-5 months in advance. After fracturing my arm, it became non-existent. Sadly after nearly a year of rehab and time away from blogging, I got used to not writing every day. Writing hardly at all, actually.
A few weeks ago I was looking through some of the posts I wrote back then, and it was obvious that having a blog schedule had four major benefits:
#1 – It allows you to plan your posts accordingly. When you are planning in advance, you can tailor your posts seasonally and leverage holiday curiosity, as well as trends in your own sales cycle.
#2 – Scheduling your posts allows you to package your posts into more useful content. No one really wants to read a 5 page post, but combining 5 one-page posts into a whitepaper or ebook can bring your blog long-term, targeted traffic. Almost two years after posting our 30 blogging tips report, we’re still getting a consistent trickle of traffic from search engines and social media sites.
#3 – Planning allows you to customize your posts to not only educate your readers, but also to highlight your services. In my opinion, the point of having a business blog is to show how you are different and how your specific products or services are the solution to a specific set of needs. By planning ahead, your posts will do a much better job of leading your readers to this conclusion.
#4 – Blog scheduling exempts you from writer’s block. While other bloggers are brainstorming for ideas to write about each day, you can sit down and focus on getting something done instead. For me, this is probably the best benefit because I already feel a few hours short of a full day.
NEW BLOG SCHEDULE
This time, instead of 4-5 months, I went all the way with it and planned out a whole year’s worth of posts. Of course, other posts will be sprinkled in as time allows, but for the most part, I think you’ll get far more value out of our future posts.
SOCIAL NETWORKING MONTH
So, without further ado, I’d like to announce “Social Networking Month” here at Prevail PR. Social networking has skyrocketed in popularity over the last six years or so, but small businesses are just now starting to see how social networking can help grow their businesses.
Throughout the month, we’ll be taking an in-depth look at four of the most popular and useful social networks for small businesses:
- Twitter – April 3-10: Twitter Toolbox
- LinkedIn – April 13-17: LinkedIn Toolbox
- Facebook – April 20-24: Facebook Toolbox
- MySpace – April 27-March 1: MySpace Toolbox