Building a blog for your small business could mean the difference between failure and success. No, it’s not always that drastic, but one thing is for sure… if you don’t have a blog, you are falling behind.
What is a blog and what can it do for your small business?
The answers to those questions are so varied, they couldn’t possibly fit in a post. Luckily, we’ve been collecting all the posts we’ve written on small business blogging in one convenient location so you can start your very own blog or at least come to the same conclusion we have and figure out how to get one.
For starters, read our 30 Blogging Tips, a huge collection of articles that should help clear up most of your confusion. If you can’t find the answer to your question there, it may not exist (or at least we haven’t written about it yet). These articles cover everything from how to start a blog to which tools and tactics you can use to increase its performance.
The first thing you should really think about is who will be the author of your business’s blog? To figure this out, you really need to think about –
- Who Knows Your Business?
- Who Has The Time To Blog For You?
- Who Has The Passion To Blog Thoroughly Every Day?
- Who Can Best Represent You ON The Internet?
- Who Can Best Represent You OFF The Internet?
Once you have figured who is going to write for you, you should immediately start building a well-thought out blog schedule. Not sure how? Check out this collection of articles covering everything from planning in advance to showcasing specific segments of your business.
Now that you have a blog, an author and a schedule, get writing. Write about things your audience wants to know about and you will soon have a steady stream of daily traffic. Just in case you are the impatient type, however, we have gathered these articles on free marketing tips you can use to get your new blog’s name out.
Traffic is so important we collected these great articles on how to drive even more traffic to your blog that you can do at any time. Put the time in using these ideas and you will see a very noticeable difference in your traffic levels.
If you are having trouble with traffic, you may be missing one or more of the Top 10 Small Business Blog Features. These features include –
- Top Commentators
- About Us Page
- FAQ Page
- RSS Feed
- Top Posts
- Landing Pages
- Front Page
- Opt-in Method
- Free Items
Lastly, if you want some ideas of some terrific business blogs, here is our countdown of our Top 5 Business Blogs. Some of these bloggers are our heroes and we’re sure they’ll be some of yours, too.
We also took an in-depth look at why you should keep a journal, not only for your blog and business, but in life in general. The benefits may not be so obvious, but after reading this blogging growth trait article, you just may see for yourself all that you are missing out on.
And just in case that isn’t enough info for you, here is a collection of articles from other blogs we took a look out throughout the month. There is a wealth of information in these articles, so thank the bloggers for their work if you visit them.
See you next month…