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Small Business Blogging Tip #4 – Choose An Author

Before your new business blog launches, you should spend a little bit of time thinking about who the author is going to be. Not all business owners have the time in the day or the energy to maintain a blog full time. Some of us who do know that blogging itself is a full time job and demands an equal amount of your attention because of the need to stay informed in your specific niche. Depending on the type of person you are, there are pros and cons for you to take the responsibility upon yourself.

When should you be the author of your business’s blog?

  • If you have time you normally spent on marketing that you can use instead on frequent updates to your blog
  • If you believe no one else in your company can convey the qualities your company stands for
  • If you enjoy writing or think your presence will add more value to your blog than without you

When should you let someone else be the author of your blog?

  • If you don’t have faith in your writing skills and think someone else can perform adequately in your absence
  • If your time is far better spent dealing with customers or otherwise growing your business
  • If you have an employee that is a terrific writer or exudes charisma, even electronically

What other alternatives are there?

  • You could put a blogging team together to share the responsibility
  • You could work with a writer to ensure they get your specific messages out
  • You could rotate days or weeks with another author to make sure you build a presence for yourself

I think it took me all of 2.3 seconds to decide that I would be the author of this blog. My most knowledgeable associates live in other states and it really mattered to me that I be very hands-on with our blog. I haven’t ruled out letting some of my partners build their own presence, but during the early stages of this blog’s life, I’m eager to put as much effort into it as possible and set the tone for the future. It doesn’t hurt that I sincerely enjoy online networking and educating others in any way possible.

I’m not quite sure how to interpret this, but the time I spend writing on this blog is quickly becoming a part of the day I look forward to and hate to see pass. Has anyone else experienced that? Like some sort of blogging separation or something? I’m not sure, but it can’t be too healthy 😆