Home / Blog / Local Marketing: Small Business Blogging Tip #28 – Podcasts

Small Business Blogging Tip #28 – Podcasts

PodcastsPodcasts are quickly becoming a must-have feature of many blogs and they can only help make your small business blog even better. By offering audio commentary on issues concerning your industry, you will build your credibility and vision, as well as make it easier for your readers to get the information they are looking for. Not only can they listen to the podcast on your blog, they should be able to download them for later use and make sharing them with others simple. As a fairly new addition to blogs, however, many people still have no idea on how to create or share them. Hopefully this article will help shed some light on the subject.

Podcasts are fairly simple to create and just as easy to post to your blog as a text post. Get the materials you will need together, find yourself a quiet place and practice. The more comfortable you get with your own voice or talking into a microphone, the better your podcasts will get. Feel free to post your first try, but I’d suggest trying it a few times, editing for simplicity and clarity, and then posting the finished version as your post. So how do you get started?

How do I create a podcast?

  • The first thing you will need to do is get a microphone that will allow you to record your voice clearly. There are microphones from $5 to $500. Choose the right one for your needs. Most likely you will not need one anywhere near the $500 range, but stay away from the low end as well
  • A quiet room that will allow you to be uninterrupted for an hour or so at a time is mandatory. I’ve heard hundreds of podcasts, and unfortunately, many of them are hard to listen to due to background noise. Play your finished version back and make sure it is absent of background noises such as voices, computer keys or microphone feedback
  • Use free programs such as Audacity to save your freshly created mp3 file. Once saved, you can upload it to your site and even add RSS feeds to it so that your prospects can get it easily at any time

What information should I put in my podcast?

  • Information that is easier digested when heard are the best things to podcast about. If you have some technical expertise you’d like to share, use a podcast
  • Audio files inherently carry more credibility than written posts. If there is some area of your business you are trying to be the go-to blog for, you should use a podcast
  • If you have a book, you may want to make podcasts for each chapter or share the ones you want to increase interest in the others. This tactic will make your book or e-book even more credible

How can I get the most publicity for my podcasts?

  • First off, you should add your podcast to your RSS feed so that your subscribers can get your podcast when and where they like. Giving your readers this ability is always a good thing
  • Submit your podcast to social network and media sites. Good podcasts are also spread quickly by other bloggers, including those in your own industry. Imagine the credibility you can create for your company when your competitors are sharing your information
  • You can also turn your podcasts into your company’s very own radio show. Starting a radio show on the Internet has never been easier. Simply find a broadcasting site that will help you get things set up. Many are free, but it’s better to use a paid version, at least after your first few attempts. Some good choices are Live365, Mercora and Talkshoe.

Creating podcasts are actually quite simple, so don’t let it intimidate you. Along with many of the other tips in this series, they appear to be difficult in time, but most have very short learning curves and easy to use tools to help you get through and maximize your exposure. Again, be different than your competitors and offer something new or at least a new slant on something old. Over time, you will begin to have a valuable collection of podcasts that will drive more and more traffic to your site. For a good example of an extremely useful collection of podcasts, check out Steve Pavlina’s collection.