Dear SLO Business Owner,
I’m writing to you today to remind you of your importance and your duty to our community.
While we live in one of the most desirable places on earth, that status is in great danger.
Sure, San Luis Obispo County will always be beautiful and less populated than our larger neighbors to the North and South, but the thing that truly makes our community special is the self contained ecosystem created by a healthy locally-owned business community.
You see, when we own and operate our own businesses, we keep the revenue that supports that ecosystem local.
In addition to creating better paying jobs for our citizens, homegrown revenue also:
ensures locals have power in important County legislative decisions
maintains a healthy competitive business environment
provides more product diversity
builds community character
What all this means is that your business is an integral part of our community’s well-being.
- Weekly Coffee Meetups
- Daily Phone Consultations
- Weekly In-Store Visits
You aren’t just another business, you’re the glue that makes San Luis Obispo the best place in all of America to live.
Without you, we become like the vast majority of cities full of big box stores, minimum wage jobs, neglected roads and wall-to-wall concrete.
It is your duty not to fail.
And so I ask you today to do what it takes not to.
I know you give it your best.
It is your business after all.
But are you working too much on your business instead of in your business?
Like most business owners, you’re probably too busy worrying about the day-to-day operations of your business to be thinking about the things you need to do to make your business stronger for the future.
The problem with this is that if you’re too busy to grow your business, then who else is going to do it?
The best thing to do is hire a local marketing company to help you figure out, build and implement the tools necessary for your business growth. But from many years of observing and serving the local business community, I can honestly say that most local businesses are failing in their marketing endeavors.
Just because we live in a self-contained ecosystem doesn’t mean you can rely solely on locals to know of and patronize your business.
Even locals use the internet to search for local goods and services and most tourists plan their entire trips through online research.
Still think you’re customers aren’t using Facebook? They are.
Aren’t you constantly aware of the people around you using their smart phones?
Times have changed and so have the ways you need to promote your business. A storefront sign and an ad in the Tribune were once to get along. Now you are ignoring the majority of your potential customers if you do not have a website, a Facebook page and a mobile optimized website — at minimum!
Better yet, you should be building a database of your customers, capturing their contact details through the use of QR codes or in-store promotions, then sending out weekly or monthly offers to those customers.
A concrete fact in marketing is that a current customer is far more valuable than a new customer.
But what are you doing to retain your current customers and get them back in to your store?
If the answer is nothing, you are not only failing your duty, you’re losing business to competitors who are properly using their customer database and building their businesses efficiently.
Ever wonder why all the national chains have loyalty cards in addition to their massive advertising budgets?
It’s because they know it costs seven times less money to sell to a current customer than to a new one and five times more profitable.
You can and should be doing the same thing.
But you don’t have to create costly loyalty cards and you certainly are not alone.
The purpose of this letter is not to point fingers, but to call you to action and offer some solutions, including:
a FREE mobile demo of your website to show you what your visitors can and should see when they search for your business on a smart phone
a FREE reputation management report, which gathers all your online reviews to show you what people are saying about your business, including the bad reviews that may be turning away new customers
a FREE subscription to our monthly San Luis Obispo Internet Marketing Guide
- an invitation to our SLO Marketing Success Facebook and LinkedIn groups
- our complete SLO Marketing Handbook for growing your San Luis Obispo business in the next 365 days
By taking advantage of one or more of these solutions, you’ll be gaining valuable insight into the direction your business needs to take and begin strengthening your business for long-term success.
You’ll also be doing your part to protect the SLO way of life we all love and enjoy, building a strong local economy, ensuring choice and diversity and maintaining our community character.
Keep in mind that marketing is the lifeblood of your business and along with customer service, should be your number one priority as a business owner.
If you need help, all you need to do is ask.
You can reach me personally six days a week at (805) 456-8636 with any marketing-related questions you might have.
Or we can meet for coffee.
Or you can read our blog for free marketing tips and strategies you can easily put to use in your business.
If you want to talk, let’s talk.
All you need to do is pick up the phone or fill out the form below and schedule a time to talk about your business.
I’ll provide you with some suggestions and you can make an informed decision about what to do next.
Simple as that.
No sales pressure, no obligation to buy anything.
Just one local business owner looking out for the well being of another local business owner.
Otherwise, take action.
To The SLO Life,
Owner, Prevail PR