Home / Blog / Local Marketing: Risk-Free Paso Robles Search Engine Optimization

Risk-Free Paso Robles Search Engine Optimization

Get To The Top Of Paso Robles Search Engine Result Pages

When was the last time you tried the Yellow Pages to seek out nearby goods and services?

When was the last time you utilized Google to do this search?

Fact is, the vast majority of individuals rely on Google to “suggest” local businesses nowadays. Consider some recent statistics:

  • 80% of potential buyers research the internet prior to making a buying decision – if you aren’t online, you’re neglecting up to 4 out of every 5 of your potential customers!
  • 70% of searchers don’t click past the first 3 links in Google – if you show up in the top three spots, Google is essentially recommending your business to searchers who trust Google more than any other website!
  • 43% of all searches on Google include a geographical identifier – people in Paso Robles use Paso Robles in their searches specifically looking for local vendors!
  • 25% of all commercial Internet searches are conducted by individuals looking for local merchants – 1/4 of all product and service related searches are local in nature and this number is rapidly increasing with the growing market of mobile devices

The Truth About Paso Robles Search Engine Optimization

Sadly, most online marketers and other Paso Robles marketing companies try to sell brick-and-mortar businesses services they don’t need. Tricks like this give ethical marketers and the marketing industry a bad name.

But the truth is, search engine optimization (SEO) isn’t for every business and we’re happy to let you know whether or not it will assist your small business right up front. You see, Paso Robles search engine optimization is a numbers game. Acquiring the #1 spot for your prime keyword is terrific, but if no one is searching for that keyword, it’s not really doing you any good.

It’s like putting up a billboard behind a wall.

For one, San Luis Obispo County is a fairly small place, so search engine volume for Paso Robles-related keywords is limited. Your business may also have such minimal competition that you’re already in the magical top 3 positions for your keywords.

Sometimes, it just works that way. But that’s not to say there isn’t significant opportunity for specific types of businesses.

Who Can Gain From Paso Robles Search Engine Optimization?

The kinds of local companies that can get the most from Paso Robles search engine optimization, ironically, are those who typically use the Yellow Pages. Some of these sectors include:

  • Attorneys/Lawyers
  • Air/Heating
  • Electricians
  • Plumbers
  • Accountants
  • Mortgage Brokers
  • Auto Repair
  • Appliances
  • Beauty Salons
  • Medical Professionals
  • Restaurants
  • Nightlife
  • Car Dealers
  • Jewelers
  • Landscapers
  • Carpet Cleaners
  • Attorney Services
  • Real Estate
  • Apparel
  • Contractors
  • Florists
  • Furniture Shops
  • Chiropractors
  • Acupuncture
  • Optometrists

The list goes on and on really, but you can see a couple of types running here: 1) service businesses and 2) high ticket products.

If your business shares one or both of these qualities, then there’s a very good chance you’d benefit from Paso Robles search engine optimization services. But there’s honestly one rule that you can follow to know for sure.

Want to know what it is?

How To Decide If You Need Paso Robles Search Engine Optimization

The great thing about this rule is that it helps whether you have a website or not. Here’s what you do:

Do a search on Google for “Paso Robles your type of business” and for “your type of business Paso Robles.

Does your business show on the front page? If not, you probably should think about hiring a Paso Robles search engine optimization consultant or at minimum, learn and do the work yourself.

Why?

[alert-blue]Not more than 2% of all searchers ever look past the first page.[/alert-blue]
Paso Robles search engine optimization - how many clicks are you missing out on?

Get more clicks with Paso Robles search engine optimization

Does your business show up in the top 3 spots? If so, you have a question to ask yourself. How much are the positions before you worth? Statistically, the top spot gets 39% of the clicks, the next only 9% and the third spot drops down to 7%. So, the top spot is very desirable, most notably if you sell high ticket items and/or have a backend mechanism set up to retain customers.

So there you have it. The answer to whether or not you need Paso Robles search engine optimization services is easy enough to find on your own. Why buy marketing services you don’t need?

Don’t just trust some sketchy email from some unidentified search engine optimization guru, trust Google! Do your own searches and determine where your business stands for a small number of relevant keywords. Then use the Google Keyword Tool and type in those same keywords to see how much traffic they get.

If people are searching for your keywords and you aren’t currently ranking for them, give us a call. Our Paso Robles search engine optimization services are fully guaranteed, something our San Luis Obispo marketing competitors just can’t offer.

Here’s another tip:

Do a search on Google for “Paso Robles search engine optimization” and see what comes up. It stands to reason that the San Luis Obispo marketing companies that actually know SEO would show up at the top right? Chances are when you make that search, this very blog post pops up first.

If not, whatever company does show up first can more than likely get the job done for you. Then again, they still won’t guarantee results like our Paso Robles search engine optimization services, so do your homework!

[alert-yellow]If you’d like to know more about our risk-free Paso Robles search engine optimization services, just give us a call at (805) 456-8636 or fill out this form and we’ll get right back to you. [/alert-yellow]