Use Twitter To Build Your Online Presence
And Communicate With Your Prospects
Twitter stormed onto the scene a couple of years ago, one of many players in a crowded field of micro-blogging services. Fast forward two years and Twitter is literally everywhere. Companies like Jet Blue and Chevrolet have successfully leveraged Twitter to build relationships with their customers, getting customer feedback and building new networks.
And now that you’ve decided to start building your company’s profile on Twitter, the first thing you need to do is set up your account. Luckily, like most things to do with Twitter, this task is extremely simple.
Step #2 – Now for the hard part. Remember your name and type it in the “full Name” field. Then choose a Username and Password and enter in a valid email address. Next choose whether or not you’d like to receive email updates from Twitter, provide the appropriate Captcha words and click “Create my account”. Since you are using your Twitter account to build your business presence, use your company’s name as your Username and later add your logo to your profile.
Step #3 – So far, so good. Now that you have you very own Twitter account, it’s time to see if anyone you know is already a member of the service. To find these people, all you have to do is choose the email accounts you use and click invite and Twitter will send an invitation to join your new network to all of the people you choose in your email contacts. Within one minute, you could already have 100’s of people following your conversation. You can also find friends on Twitter if you like.
Step #4 – Now that you’ve got your profile set up and have a few people following you, the next thing you’ll want to do is announce your arrival on Twitter. Click “Home” and you’ll be taken to a new Twitter hone page that highlights the activity on your account. Right now, it should be empty. Change that by typing your message in the “What Are You Doing?” box and click “update”. Remember, on Twitter, your messages can never be longer than 140 total characters, including your username.
Step #5 – Before long, you’ll have a steady stream of traffic coming through your Twitter profile and you’re probably going to want to brand your page a little bit. To do this, all you have to do is go to your profile and upload a picture of your choice. I’ve optioned to have my picture and our logo, but you can choose or either or both. You can also change the background picture and colors to match your company identity.
Step #6 – Search for members that are relevant to your industry and add a few of them. Now when these people update their accounts with a new message, their messages will appear alongside your own in your Twitterstream. If the people you choose to follow decide to follow you too, your future messages will then appear in their Twitterstreams. Obviously it’s good to have lots of followers, but like everything else in marketing, quality is better than quantity. A good rule of thumb for starters is to keep the number of people following you and the number of people you are following close together.