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Five Web Design Mistakes Not To Make

The Five Website Design Mistakes To Avoid

Website design software is everywhere, and so are website design companies.  You probably get 5 emails a day from them.  You can even design your very own site for free if you are on a minimal budget.

Thinking about the many choices that exist, it’s easy to understand that small business owners feel a sense of confusion when it pertains to developing their company website. While there are many desirable aspects to website design, there are also things you need to stay clear of.  Below are five website design mistakes you need to be careful never to make.

Mistake # 5: Using PDF’s Instead of Pages

It might be appealing to scan existing files into pdf format and publish them onto your site. Site visitors click a link and up comes your pdf. Easy, right? Wrong! Most people hate pdf pages and many don’t have the proper software to open them. They also take a long time to load and can be difficult to review.  Take the time to publish new pages that contain the relevant information. You can add links and include photos and videos, and make your page a pleasure to see instead of an irritability.  Agitated site visitors leave quick and don’t come back.  Avoid pdf’s.

Mistake # 4: Using Bookish Text

People want to get the information they seek fast.  They want to scan your site, find what they are looking for and move on. To help them:

  • Do not make your website look like the page of a book. Keep it interesting.
  • Use pictures and differ the text size to highlight different locations of your page.
  • Use bulleted lists and small paragraphs with headers that tell the site visitor what they’re going to discover under that heading.
  • Make your website interactive. The more fun people have when they are on your site, the even more successful it will be.

Mistake # 3: Building a Flashy Site That Is Too Complicated For Users To Browse

You can have the most beautiful website in the world, but without utilizing proven website design methods, your website will be nothing more than a piece of art — and the web is full of those! People wish to go to a website, find exactly what they are seeking and leave. The easier and faster you can help them do that, the more they will appreciate your efforts.

Mistake # 2: Not Optimizing For Smartphone Users

This is a new mistake in website design, but one of the most damaging.  Can individuals who surf the web on their iPhone, Android, Blackberry or other smartphone find and use your website? Can they find exactly what they’re looking for and navigate well? If not, your site requires emergency treatment.  A mobile optimized website can capture up to 50% more customers than your typical website.

Mistake # 1: Not Employing An Expert To Handle Your Web Design

You may want to help your buddy who is learning website design to build his portfolio by letting him build you a website, and while that might be OKAY if he has some real skill and the proper tools, it may also destroy your chances of having a terrific website that is both user-friendly and high-ranking. These days, website design has to do with a more than looking great. Employ a professional, and your website will do precisely what you want it to– gain you business and increase your bottom line.

If you’d like to discuss mobile opportunities for your small business, give us a call at (805) 456-8636.  We have a full line of mobile applications like QR codes, coupons and loyalty programs to help you grow and take advantage of the mobile revolution.