Email Marketing For Small Business Owners
Who hasn’t been the sufferer of targeted email marketing, where someone has actually sold your e-mail address and overnight, you’re the fortunate recipient of things like “Try this little blue pill!” or “Use this charge card– you cannot live without it!” As a small business owner, you certainly don’t want to fall into the same group as these unwanted messages do: that group is Spam!
On the other hand, you can run an efficient e-mail marketing campaign that your customers will delight in. Let’s have a look at exactly what a great email marketing project is, and why it works so well for companies of every size.
What Is E-mail Marketing?
Email marketing is a technique for informing clients or prospects about a product, service, or combination of the two, that you have. It’s a method to provide them insight about what’s going on with your company, and it’s a fantastic method to develop a good working relationship with them.
This is specifically true of businesses that offer consumable products or services, but the fact is, people have a whole lot on their minds, and they are regularly barraged with an entire host of messages from all angles of their lives. Failing to connect with your customers puts you at risk of being forgotten.
How Does E-mail Marketing Work?
While it is feasible for you to send tips to your database on a daily or weekly basis, doing it the old way is not the best use of your valuable time. The very best way to handle email marketing is:
- Come up with a message, or set of messages. You might run routine sales or service specials, or wish to advertise a lunch or dinner special for your restaurant on a regular basis.
- Bear in mind, write your emails like they’re your buddies, since in the end, they are. Customers make or break your business, and you want them to enjoy you and your business so make your emails friendly.
- Use an e-mail autoresponder. Load your email contacts into the autoresponder, and set up your messages to automatically go out instead of wasting your time every day.
Much like every other element of online marketing for small businesses, making use of email marketing and autoresponders is something that requires a specific amount of finesse. Speak with your marketing specialist and develop a specialized plan that will work wonders for your company!
We recommend Aweber for your email marketing campaigns. You can start for just $1, there are tons of video tutorials, it takes only 10 minutes to get set up and because they are highly trusted, your messages stay out of the spam box!
If you’d like to talk more about email marketing, give us a call at (805) 456-8636 or join our San Luis Obispo Small Business Success Group on Facebook.