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Does Your Business Need Social Media Marketing?

Does Your San Luis Obispo Business Need Social Media Marketing?

You’ve heard all the buzz and your curiosity has actually been piqued, but what in the world is social media marketing and can your SLO business actually benefit from it?

What Is Social Media Marketing?

In a nutshell, social media marketing is marketing your business performs on social media sites like Facebook, Twitter, Foursquare, and LinkedIn.  It’s about connecting with your current and potential customers where they hang out, and as such, you must change the way you think about promoting your business.  One good way to get started is to look at what other similar types of businesses are doing and make a list of the things you can and would like to do for your business.

Why Is Social Media Marketing Effective?

Social media marketing works for the most part because your customers have chosen to see your messages, unlike traditional marketing that “interrupts” people during their activities.  These networks also make it simple for people to share things they like with others.  Sometimes, lots of others.  Over time, the businesses that use social networks effectively see amazing development, and discover that their communications with their clients are much more favorable.

What Kind of Businesses Should Use Social Media Marketing?

Whether you have an orchard or a farm, a bistro or a bike shop, an automobile dealership or a nightclub, social media marketing should be a part of your overall marketing strategy. There really is no business that can’t put social media marketing to work!

First, you connect with individuals who want what you need to provide.  Faceboook for example has nearly 1 billion users!  Think some of them may want your products or services?

Then, you don’t make them come to you– you connect to them. Linking to other companies is handy, so in your case, add the other local businesses that either share your market or provide complimentary products and services.  They’re out there!  Now that you are friends with them, you can earn some of their fans, perhaps by offering something of value to them on the other businesses page.

Now keep the buzz going.  Continue posting interesting images of your business, employees and products.  Even better, make videos. Make them fun to watch, entertaining or educational in some way.  Share your interest and passion for your business and it will help others see why they need your business.

As you do this, you’ll find that you are getting the best kind of customers, those who appreciate your business and share it with others.  And best of all, you do not have to do much to make this happen.  All it takes is passion, consistency and a little thinking outside the box.

If you’d like help setting up a social media marketing strategy for your business, feel free to give us a call or join our San Luis Obispo Small Business Success group on Facebook and learn from other local businesses what’s been working for them.