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Day 7: [Marketing Mindset Question 4] What Are Your Goals?

Now that you’ve defined your reasons for being in business and have an understanding of why your customers do and don’t buy from you, it’s time to develop a game plan — and the first step in that plan is to decide what it is you want to accomplish.

What Are Your Business Goals?

“Setting goals is the first step in turning the invisible into the visible.” Tony Robbins

If you want to change your business, set goals and then develop a strategy to reach those goals.

Sounds simple, right?

The problem is, the average business owner only sets one business goal: to start a business.  Once this goal has been reached, it needs to be replaced with a new goal immediately.  Preferably a big goal and several smaller goals.

If you’re having trouble setting goals for your business, here’s a short checklist to help you along:

  1. Set Specific Goals You Can Quantify – Now that you’re in a goal-setting mood, keep things in perspective and think about what it is you want to accomplish.  You may want to be “the best”, but what does that mean exactly? Does it mean the same thing to you as it means to your customers?  Vague goals aren’t worth setting and will never bring you the success you desire.  Define goals that you can actively measure and set benchmarks and milestones to give you even greater insight into your data over time.  Once you have your goal set, develop a road map for accomplishing all the things you need to do to reach that goal.
  2. Commit To Your GoalsUnrealistic goals are just as meaningless as vague goals.  If you and your team don’t believe you can reach the goals you’ve set, you’ll kill morale right off the bat.  There’s nothing wrong with thinking big, but keep your resources in mind and don’t expect more from your employees than you’re willing to give yourself.  Set realistic goals, keep your team motivated and you’re sure to reach one goal and be ready for the next one.
  3. Make Your Goals Public – One of the best ways to accomplish your goals is to make them public.  Having the support and accountability of your team inspires each member to work cooperatively towards your goals instead of in individual directions and gives everyone a sense of responsibility.  You can even let your customers know about your goals and let their motivation fuel you even further.
  4. Set Goal Deadlines Without deadlines, goals are doomed to fail.  In fact, the vast majority of all goals lack deadlines and explain exactly why so few goals are ever reached.  Deadlines keep you and everyone else working towards your goal accountable and give you an idea of what needs to be done and when.  They give your goals the context needed to believe they will become reality.
  5. Set Goal Rewards – Any goal worth setting requires hard work, but don’t forget to take time to enjoy your progress and reward your team for their efforts.  Your employees are one of, if not the most valuable of all your assets.  Make sure you show them your appreciation on a regular basis and they’ll reward you with the time and dedication required to get to where you’re going.

Setting good goals is the surest way to accomplish anything of importance.

Whether you have one goal or 10 goals, be sure to set specific goals that you and your team can commit to, with deadlines and rewards along the way to keep everyone involved motivated.

And most of all, set goals that inspire you.

When you’re inspired, nothing can stop you.

spring into action prevail pr small
Spring Into Action: Write down five specific goals you’d like your business to reach in the next 365 days.  Make sure your goals are as specific as possible and have realistic milestones and deadlines. This should take approximately 30 minutes.
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  1. […] been said that if you don’t know where you’re going, you will never get there. Establishing goals for your business is vital if you want to reach a level of success that you deserve. […]


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