Is Your Business On A Mission?
It’s said a goal without a plan is a dream. I say a business idea without a plan is eventually going to fail.
Your business needs a guiding theme to succeed and a clear, compelling mission statement plays that part for all the individuals in your organization.
Your mission statement is a powerful marketing tool that can make or break your business and needs to be clarified from the very start.
Build your business around a powerful mission statement that gives your organization purpose and inspires your team to reach specific goals by focusing on the three major traits below.
The Three Traits Of A Powerful Mission Statement
- Purpose – Look back in your life at all the things at which you’ve ever succeeded and you’ll probably agree that purpose was driving your motivations the whole time. Your business needs that same fuel, and your employees need to know what that fuel is if you expect to get where you want to go. Give them purpose by using your mission statement to announce what exactly your business does and who exactly it aims to serve.
- Specific – Your mission statement is a sort of instruction guide for your organization. And like all other instructions, the more complex or difficult they are to follow, the less impact they will have. Avoid confusion by explaining specifically how your business plans to serve your customers and by what means. This clarity and lack of jargon and hyperbole drastically improves your team’s ability to reach your short and long-term business goals.
- Inspirational – The third element of your mission statement is inspiration. The great brands of the world focus on inspiring, not just their customers, but their entire organization. Your small business can do the same by clearly defining the value you offer customers and capturing that spirit with a call-to-action that motivates your team to make the magic happen time and time again. Focus on the here and now, not the future.
Your mission statement is a sort of roadmap for your business.
Refer to it early and often, and use it to guide your organization in the right direction.
While most mission statements lack punch and are ineffective, your mission statement can give your team purpose, provide them with specific, easily-remembered goals and inspire them to make a difference every single day if you incorporate these three traits.
Lastly, make sure you embody your mission statement personally and that it’s highly visible in a place where your team can see and read it routinely or repeat it often during regular team-building exercises.