Home / Blog / 365 Marketing: Day 25: [Marketing Audit Asset 15] Special Relationships

Day 25: [Marketing Audit Asset 15] Special Relationships

It’s Not What You Know, But Who You Know

All great achievers have groups of professionals in other fields that they meet with on a regular basis.

If you’re not currently networking or in a mastermind group, you should start immediately as a forum for sharing perspectives, experiences, knowledge and recommendations with other like-minded people.

In This Lesson You’ll Learn: What a mastermind group is, why you should join one and the best ideas for networking locally.

A mastermind is a group of people from various professions that act as a board of directors for each of the individual members. As a small business owner, a mastermind group gives you access to knowledge, skills, finances and ideas that you would not otherwise have.

Chances are, your friends and family aren’t all that interested in your business, but members of a mastermind group can give you more relevant and helpful advice.

Are you limiting your growth potential by trying to do it all yourself?

answering your questions prevail prStop trying to do everything on your own.

Mastermind and networking opportunities are all around you and are only limited by your imagination.  In time, you’ll even learn to build better relationships with your competitors.

There’s a tremendous amount to gain by joining or starting your own mastermind group.

Top 4 Reasons To Join Or Start A Mastermind Group Today

  • Increase Your Sales – The most obvious benefit of networking are the referrals you can generate from the relationships you build, but you can also generate more revenue through cross promotions and up sell opportunities. Take the time to learn from each members’ business model and marketing strategy for new streams of income.
  • Grow Your Network – If you want a really successful business, you need a great source of relevant connections that you can call on when you need them.  A mastermind group fills this need and opens the door to other influential people that you wouldn’t have access to or knowledge of.  Gain the network of those in your group by being a connector for each of the other members.
  • Expand Your Mind – Each member of your group has unique skills, experience and connections. By interacting and sharing your challenges, it’s almost certain that someone in your mastermind will have a solution for your business or personal life and creating a healthy work-life balance.  Be open to new ways of thinking/learning and outside the box solutions.
  • Build Your Confidence – A successful mastermind group takes the burden of feeling you’re all alone off your shoulders and talking with other people about your business directly enhances your confidence.  You also get the satisfaction of helping the other members of your group and creating new friendships.  Set higher goals and share them with your group for accountability and support.

Mastermind groups are a good idea for all business owners, but do require some work to put together.  If you’re unable to find or start your own group, there are plenty of local networking opportunities to get you started:

As you can see, there are a ton of opportunities to network locally.

If you’re concerned about time, you can join groups like the SLO Small Business Success Group on Facebook and LinkedIn instead.

What are your business goals and how can networking help you achieve them faster or more efficiently?

spring into action prevail pr small
Spring Into Action: Join the companion mastermind group to this marketing series on Facebook or LinkedIn and introduce yourself.  This should take approximately 10 minutes.
  Have a question? Just ask in the box below!


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