Home / Blog / 365 Marketing: Day 21: [Marketing Audit Asset 11] Lead Magnet

Day 21: [Marketing Audit Asset 11] Lead Magnet

Convert Your Traffic Into Leads

If you think you have a website traffic problem, think again.

Chances are your website gets plenty of traffic but fails to convert that traffic into qualified leads.  That’s where a lead magnet comes in.

In This Lesson You’ll Learn: What a lead magnet is, why you should have one, how to create one and some examples you can put to use in your business to generate more leads.

The best way to get more email subscribers and generate more leads for your business is with a lead magnet.

What is a lead magnet?

answering your questions prevail prIt’s a free incentive for joining your email list and giving you their contact information that converts more of your current website traffic into hot leads.

You may have heard of lead magnets by other terms like sign up offers, subscriber bonuses, ethical bribes or free reports.

Regardless of what you want to call them, they are the fastest and cheapest way to more leads and customers and should be implemented immediately.

5 Easy Steps To Create Your Own Lead Magnet

Creating an effective lead magnet boils down to one simple question: what one problem do you want to solve that your potential customers have right now?

Think of your lead magnet as the first step in your customer’s buying process.

  • Decide On The Problem – The first step should be to identify the problem you want to solve.  Be sure to focus on an issue that directly relates to the types of customers you want to generate and how solving that problem leads to the next step in your funnel.
  • Gather Relevant Information – Once you’ve decided on a problem to solve, the next step is to outline your solution and gather the information and materials you’ll need put your lead magnet together.
  • Start Writing – A lead magnet can be anywhere from one to many pages.  Write down as many questions as you can think of that are related to the problem you want to solve and then answer each as thoroughly as possible.
  • Choose A Format – You’ll want to choose a lead magnet format based on the tools you have available to you. Some examples are ebooks, special reports, tools, video training, or exclusive savings or pricing sheet.  Add graphics and typographic elements to make your lead magnet more appealing and easier to read.
  • Convert & Publish – The last step is to convert your finished lead magnet into a pdf document that you can upload to your website or post on social media for your prospects to download.  Be sure to include a call-to-action in your lead magnet to encourage readers to take the next desired step.

Above all, be sure to deliver value.

What can you give, show, or teach to your potential customers that will give them value – a piece of information or something else so good they will rush to type in their email address?

spring into action prevail pr small
Spring Into Action: Decide on a common problem that you can solve for your customers and gather all the information you’ll need to create your own lead magnet.  This should take approximately 60 minutes.
  Have a question? Just ask in the box below!


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