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Day 10: Inventory Your Marketing Assets

You’re Sitting On A Goldmine Right Now…

And you don’t even know it.

It’s true.

If you’ve been in business for any amount of time, and even if you’re just starting out, you’re probably overlooking some highly valuable assets and missing out on a ton of profits.

know your numbers - prevail prIn this section, we’re going to go over the 24 most valuable marketing assets that small businesses just like yours already have.  In fact, the longer you’ve been in business, the more of these assets you’ll have and the more likely they are to have been overlooked.

And that means opportunity!

By applying the ideas in this course to each of your marketing assets, you’ll find it easier than ever to generate profit and grow your business predictably.

Let’s take a look at these assets and then go over each in more detail in the coming days.

24 Major Marketing Assets

  • Marketing Strategy
  • Customer Database
  • Inactive Customers
  • Backend System
  • Excellent Employees
  • Effective Website
  • SEO Rankings
  • Good Reviews/Reputation
  • Previous Qualified Ads
  • SWOT Positioning
  • Awards & Certifications
  • Current Marketing Costs/Collateral
  • A Lead Magnet
  • Customer Demographics
  • A Content Calendar
  • Distribution Networks
  • Local Universities/Colleges
  • Special Relationships
  • Capital
  • Brand Recognition
  • Important Customers
  • Unique Location
  • Excess Inventory
  • Excess Space

Even if you’re in the planning stages of your business, you should have at least a few of these assets, and it’s not difficult to see how you could have most or even all of these assets if you’ve been in business longer than five years.

And by improving the assets you already have, you can grow your business without spending any additional money and even without acquiring any new customers!

You’ll learn exactly how in the days and weeks ahead.

spring into action prevail pr small
Spring Into Action: Go through this list and make a list of all your marketing assets, including any others you might think of like any special skills you may have.  This should only take you approximately 15 minutes, but you will need this list in the coming days.
  Have a question? Just ask in the box below!

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  1. […] marketing assets that you are overlooking or otherwise not putting to use?  We will walk through the 24 most important assets that may already be in your business and show you how to leverage each and every one of […]

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