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Common SEO Terms You Should Know

Common Search Engine Optimization Terms You Must Know

As Search Engine Marketing is highly technical, there are several specialized terms made use of when discussing this subject. I’ll provide a few of the most typically misconstrued terms listed below, beginning with SEO/SEM (and the distinction between them).


Search Engine Optimization is the longwinded way of saying “SEO”. It’s a collection of strategies utilized by a Search Engine Optimization Specialist to enhance your website’s positions in online search engines for a specific set of key words, or keyword groups.

SEM stands for “Search Engine Marketing” and is being utilized much more by online search engine specialists. In addition to the basic Search Engine Optimization techniques, SEM Consultants additionally focus on:

  • Developing Pay-Per-Click Campaigns on the search engine of your selection … mainly Google, Yahoo and Bing
  • Acquiring paid “inclusions” from the online search engine. This is paying an online search engine firm for a warranty that your site will be consisted of in their search outcomes.

2. SERPs

SERPs represent “Search Engine Result Pages”.  It’s the search engine page that is returned whenever someone carries out a search for their desired keyword. Search Engine Optimization techniques are utilized to improve your website’s ranking among the various other “organic” listings in the SERPs with the greatest objective of boosting targeted website traffic.

3. Keywords Terms

It’s essential that you understand the principle of the “keyword phrase” as it is the backbone of SEO. A keyword, or key words, are the word(s) typed in the search box by an internet customer.

As the search engines return the websites they believe to be most appropriate for the key words entered, it’s important that you understand the idea and do your best to enhance your pages for the keyword phrase expressions you intend to be found for.

4. Backlinks

Last, but not least, is the target of backlinks. The majority of SEO Consultants agree that the production of backlinks (aka web links, web link structure, one-way web links, etc.) that direct to your website pages should be your primary objective.

You should build top quality links which contain your targeted keyword phrases on a recurring basis. SEO is not a “one time and done” service, it calls for consistent improvement/management to be absolutely reliable.

If you’d like to discuss your website’s search engine optimization performance or get a free keyword ranking report for your desired keywords, please give us a call at (805) 456-8636 or by clicking here.