25 Marketing Tips To Grow Through Lean Times While there is no such thing as the perfect marketing plan, there are some things you can do to continue growing, even during a sluggish economy.  Instead of throwing your hard-earned profits away on expensive display ads, implement as many of these 25 recession-proofing tips as possible and watch your sales grow overnight. Tip #1 – Work Your Past & Current Customer Lists: Depending on...

Write The Perfect Press Release & Get The Publicity You Seek One of the best ways to get free publicity is by writing a press release and sending it to your local media.  The problem is that your local media gets bombarded with press releases day after day and the majority of them end up in the waste basket.  So how can you increase the chances of your press release actually making it to print?  Follow these guidelines and more...

Before even deciding to start a blog for your small business, you should first identify the audience you want to reach with it. While most of the world is on the internet at this point, there are still groups of people that don’t have the resources or desire to spend much time online. If your audience fits in this category, you may want to skip blogging and find another way to reach these people. On the other hand, if your audience...