The Secrets of Getting Your Clients To Refer You Boatloads of New Business According to guerrilla marketing guru Jay Conrad Levinson, it costs you 6 times more to sell something to a new customer than to an existing customer.  Regardless of your business, continuing to rely on new customers to support you is an extremely expensive endeavor, one you don’t even need to take part in.  There truly is a better way, one which not only saves...

Blog Your Way To Search Engine Superiority SLO County small business owners are severely behind the times when it comes to blogging.  The fact is, the days of the 5-page static website are LONG gone.  In today’s marketplace, if you’re not publishing your own content, your search engine relevance is plummeting.  Search engine optimization leads to higher profits and the best way to get there is by publishing content that is...

SLO Web Design Challenge Final Results In the SEO world, there are some keyword terms that are easier to obtain than others and other keyword terms that are practically impossible to breach.  In simple terms, there are keyword terms that command $20-$100 or more for the sponsored results listings that appear on the front page of Google when a search is made, and there are others that cost only a nickel. Here in San Luis Obispo, the...

Use Twitter To Build Your Online Presence And Communicate With Your Prospects Twitter stormed onto the scene a couple of years ago, one of many players in a crowded field of micro-blogging services.  Fast forward two years and Twitter is literally everywhere.  Companies like Jet Blue and Chevrolet have successfully leveraged Twitter to build relationships with their customers, getting customer feedback and building new networks. And now...

We’re Giving Away $1,200 In Prizes Every Month… And all you have to do is follow Prevail PR on Twitter for your chance to win one of our tri-monthly TWEEPSTAKES!. Coming out on top of a weak economy is simply a matter of marketing. Strengthen your marketing and improve your sales process and you’ve actually got a good chance of getting out of this thing in a better position than you were in a year or two ago. To help, we are giving...

Climbing The “San Luis Obispo Web Design” Results Well, it’s officially been 12 days since we launched our “San Luis Obispo Web Design” SEO challenge and we’re pretty happy with the results so far.  We saw some quick results, rising from 67th to 39th on the Google search results in about 30 hours. Since that time, we have climbed up another 20 spots!  That’s right, we’ve now cracked the second page in less than two weeks,...

Hope you all had an enjoyable Veteran’s Day. I got loads of work, and even more important, organizing, finished so that I can start the new week with a bang. The reason I’ve been so motivated lately is that despite my employees being “virtual”, I really see a huge hole in the local market here for quality AND affordable marketing services. In an effort to meet the needs of this market, I planned a two-week local...

If you have a small business question concerning taxes, laws, marketing or even financing, where is the first place you look? Google? Business forums? Your lawyer? All are great options, but now is there is a new service you may want to check out to get your answers quickly and easily. What is it? Ask Jim! Ask Jim is a search engine for small business questions. Its tagline is “Small Business Answers – NOW!”, and...

What is it that you or your business can offer that will immediately gain the trust of your prospects, requires no storage space and costs you absolutely nothing in inventory costs? Your expertise. One of the reasons you should have a blog for your small business is that it helps establish you as a thought leader in your industry. It should also help differentiate your company from your competitors. So how can you speed up this...

Building a blog for your small business could mean the difference between failure and success. No, it’s not always that drastic, but one thing is for sure… if you don’t have a blog, you are falling behind. What is a blog and what can it do for your small business? The answers to those questions are so varied, they couldn’t possibly fit in a post. Luckily, we’ve been collecting all the posts we’ve...