Blog Your Way To Search Engine Superiority SLO County small business owners are severely behind the times when it comes to blogging.  The fact is, the days of the 5-page static website are LONG gone.  In today’s marketplace, if you’re not publishing your own content, your search engine relevance is plummeting.  Search engine optimization leads to higher profits and the best way to get there is by publishing content that is...

SLO Web Design Challenge Final Results In the SEO world, there are some keyword terms that are easier to obtain than others and other keyword terms that are practically impossible to breach.  In simple terms, there are keyword terms that command $20-$100 or more for the sponsored results listings that appear on the front page of Google when a search is made, and there are others that cost only a nickel. Here in San Luis Obispo, the...

SLO Web Design Challenge Results After 1 Month Search engine optimization is a tricky game, but it’s infinitely easier when you have a good idea of what you are doing.  Now at the halfway point of our “San Luis Obispo web design” Google ranking challenge, Prevail PR has spent exactly 12 of 31 days on the front page of Google for keywords we previously didn’t even rank for. A quick check of the sites ahead of us on the list show...

How To Lead People The Way They Want To Be Led “Managing Without Authority” was the hot topic at the 9th CCWN Business Connection workshop last night at The Clubhouse in San Luis Obispo.  A group of over 30 local business women got together over dinner to discuss everything from the latest in home culinary technology and tips on today’s most effective business attire to new ideas on leading groups of people towards a common...

The New & Improved Mustang Daily Cal Poly’s “Learn By Doing” philosophy appears to be alive and well, as evidenced by today’s launch of the beautifully redesigned Mustang Daily website, online home to the university’s student-run newspaper. Not only is the site vastly more appealing to look at, it has many new features that should increase the site’s readership and because it was built with WordPress (our favorite Content...

SLO Business Owners: Learn To Harness The Power of Social Media Our good friend Jacky over at the Central Coast Women’s Network has been working her butt off creating events to help local business owners network and grow their businesses and she’s at it again.  Tonight, Monday, 6, 2009, at the KCBX Training Center on 4100 Vachell Lane in San Luis Obispo, Jacky is providing a workshop for those of you interested in learning about...

Can We Move Up 15 Spots In 40 Days? We’re already #1 for keywords like “san luis obispo marketing”, “san luis obispo business marketing” AND “san luis obispo small business marketing”, but after 20 days of working on our search engine optimization for the keyword “san luis obispo web design”, we’ve had a couple of exciting breakthroughs.  First of all, we have spent most of the last week comfortably on the second page...

How A Blog Schedule Can Improve Your Small Business Before fracturing my arm late in 2007, my blogging schedule was planned up to 4-5 months in advance. After fracturing my arm, it became non-existent. Sadly after nearly a year of rehab and time away from blogging, I got used to not writing every day. Writing hardly at all, actually. A few weeks ago I was looking through some of the posts I wrote back then, and it was obvious that having a...

We’re Giving Away $1,200 In Prizes Every Month… And all you have to do is follow Prevail PR on Twitter for your chance to win one of our tri-monthly TWEEPSTAKES!. Coming out on top of a weak economy is simply a matter of marketing. Strengthen your marketing and improve your sales process and you’ve actually got a good chance of getting out of this thing in a better position than you were in a year or two ago. To help, we are giving...

Climbing The “San Luis Obispo Web Design” Results Well, it’s officially been 12 days since we launched our “San Luis Obispo Web Design” SEO challenge and we’re pretty happy with the results so far.  We saw some quick results, rising from 67th to 39th on the Google search results in about 30 hours. Since that time, we have climbed up another 20 spots!  That’s right, we’ve now cracked the second page in less than two weeks,...