If the economy is slowing down your business, fight back by avoiding these 10 common marketing mistakes and come out of the recession on top.
Your small business blog should be coming together quite nicely by the time you get to this point. If it’s not up to your standards or you aren’t bringing in the traffic you were expecting, perhaps it’s time to put a little more effort into bringing those readers to your blog and keeping them there. [...]
Your blog should be well designed. It should have valuable content. And it should have an opt-in mechanism. How you implement that opt-in mechanism is up to you, but don’t take for granted the importance of this feature. Your blog’s top priority should be to build your RSS feed subscribers and e-mail lists as much [...]
A great way to not only market your new products or services, but also get your clients and prospects involved is to hold a contest. You can create a contest that offers great value to the winners, and cost you very little in the process if you leverage your products, services and joint ventures. Just [...]
Information products have become a huge force in driving and retaining traffic and combined with an opt-in method, can provide a highly-targeted market to whom you can market to for years to come. Unfortunately, many small businesses don’t use this powerful tool, mistakenly citing expense as a barrier. Ironically, most businesses have all the information [...]
In a sense, RSS feeds are a great method of getting your readers to opt-in, but they aren’t enough alone. Your small business blog also needs a way to get readers to supply their e-mail addresses so that you can create even larger marketing efforts. E-mail lists allow you to send prospects documents and audio [...]