If the economy is slowing down your business, fight back by avoiding these 10 common marketing mistakes and come out of the recession on top.
Blog Archives
What Is A White Paper/Special Report?
One of the best information products you can create for your small business blog or website is a white paper or special report. The only problem is that most people we talk to have no idea what these things are, how they can create one or what to do with one if they were to create one. Throughout this month, our goal is to answer all these questions and more.
Small Business Information Products Tip #1 – No Inventory Cost
What is it that you or your business can offer that will immediately gain the trust of your prospects, requires no storage space and costs you absolutely nothing in inventory costs? Your expertise. One of the reasons you should have a blog for your small business is that it helps establish you as a thought [...]
Small Business Blogging Tip #30 – E-books
What is an e-book and how can it help your small business grow? There are so many answers to these questions that it’s hard to give just one. E-books in their most simple form are just digital books, typically in PDF format, that you read on your computer or for the dedicated, on a portable [...]
Small Business Blogging Tip #29 – White Papers, Reports & Newletters
The best way to take advantage of your opt-in mechanism is to offer a free product to your prospects, capturing their e-mail addresses in the process. Why is this important? Building up your e-mail list should be a very high priority for your small business blog, and there’s simply no better way to build yours [...]
Small Business Blogging Tip #28 – Podcasts
Podcasts are quickly becoming a must-have feature of many blogs and they can only help make your small business blog even better. By offering audio commentary on issues concerning your industry, you will build your credibility and vision, as well as make it easier for your readers to get the information they are looking for. [...]
Featured Articles
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10 Marketing Mistakes That Could Kill Your Business And How To Avoid Them
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HOW TO: Write The Perfect Press Release
The best press releases include as many of these 22 traits as possible. How many of them do you include in your press releases.
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25 Ways To Recession-Proof Your Small Business
Just because there’s a recession doesn’t mean your sales need to suffer. Implement these 25 recession-proofing ideas and build your sales, even during slow times.
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11 Time-Tested Laws To Boost Your Ad Response
Even in a slow economy, you can boost your profits without spending any additional money by testing and improving your ads to produce better results. Follow these 11 tried and true methods and start getting a better ROI on your ads.
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The 10 Commandments of Excellent Web Design
Web design can be a crapshoot for small business owners if they don’t understand and prepare for the entire process. Follow these 10 Commandments for building a successful small business website and enjoy each step of the way.
