If the economy is slowing down your business, fight back by avoiding these 10 common marketing mistakes and come out of the recession on top.
Blog Archives
What Are E-Books?
An e-book at its simplest, is just the digital version of a book. But as a marketing tool, they are far more than that and have been enjoying double digit growth for years according to the International Digital Publishing Forum.
Small Business Information Products Tip #3 – Unique Content
Much like your blog, your information product should offer unique content that your prospects cannot get anywhere else, or that collects the information they are looking for in one location. Let’s face it. Following the “other” guy rarely works and even more important, it instills very little trust. Your business is still in business because you do something different than everyone else. That quality needs to carry over into your writing, as well.
What Are Podcasts And Videos?
Two of the fastest emerging information products you can create for your small business blog are podcasts and videos. Podcasts are simply audio recordings you create and upload to your site that allow your prospects and blog readers to click and listen to on your site or download and listen to later on an iPod. [...]
Small Business Information Products Tip #2 – Low Start Cost
There aren’t many things of value your business can give away or sell that costs you nearly nothing to produce, but that’s exactly what information products can do for you. With information products, you are only limited by your creativity. Whether you decide to write an e-book, a newsletter, a white paper or some other [...]
Top 10 Information Product Tools – Secure Delivery
Information products are incredible tools to drive traffic to your site, build trust in your company, increase awareness of your brand, inform and educate your prospects and increase sales. But by themselves, they are very difficult to market, disseminate and track. So how do you handle these problems? You can scour the Internet for the [...]
Featured Articles
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10 Marketing Mistakes That Could Kill Your Business And How To Avoid Them
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HOW TO: Write The Perfect Press Release
The best press releases include as many of these 22 traits as possible. How many of them do you include in your press releases.
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25 Ways To Recession-Proof Your Small Business
Just because there’s a recession doesn’t mean your sales need to suffer. Implement these 25 recession-proofing ideas and build your sales, even during slow times.
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11 Time-Tested Laws To Boost Your Ad Response
Even in a slow economy, you can boost your profits without spending any additional money by testing and improving your ads to produce better results. Follow these 11 tried and true methods and start getting a better ROI on your ads.
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The 10 Commandments of Excellent Web Design
Web design can be a crapshoot for small business owners if they don’t understand and prepare for the entire process. Follow these 10 Commandments for building a successful small business website and enjoy each step of the way.
