Much like your blog, your information product should offer unique content that your prospects cannot get anywhere else, or that collects the information they are looking for in one location. Let’s face it. Following the “other” guy rarely works and even more important, it instills very little trust. Your business is still […]

Popularity: 25% [?]

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Two of the fastest emerging information products you can create for your small business blog are podcasts and videos. Podcasts are simply audio recordings you create and upload to your site that allow your prospects and blog readers to click and listen to on your site or download and listen to later on an […]

Popularity: 13% [?]

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There aren’t many things of value your business can give away or sell that costs you nearly nothing to produce, but that’s exactly what information products can do for you. With information products, you are only limited by your creativity. Whether you decide to write an e-book, a newsletter, a white paper or […]

Popularity: 12% [?]

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Information products are incredible tools to drive traffic to your site, build trust in your company, increase awareness of your brand, inform and educate your prospects and increase sales. But by themselves, they are very difficult to market, disseminate and track. So how do you handle these problems? You can scour the […]

Popularity: 8% [?]

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One of the best information products you can create for your small business blog or website is a white paper or special report. The only problem is that most people we talk to have no idea what these things are, how they can create one or what to do with one if they were […]

Popularity: 7% [?]

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