Just because there’s a recession doesn’t mean your sales need to suffer. Implement these 25 recession-proofing ideas and build your sales, even during slow times.Read more →
According to guerrilla marketing guru Jay Conrad Levinson, it costs you 6 times more to sell something to a new customer than to an existing customer. Regardless of your business, continuing to rely on new customers to support you is an extremely expensive endeavor, one you don’t even need to take part in. There truly is a better way, one whichRead more →
When it comes to turning customer service into a competitive advantage, Mr. Marshall Field said it best – twice.
Every entrepreneur alive has uttered his most famous quote, “The customer is always right”, at one time or another, but it’s rarely upheld as law and has been reduced to cliché in the average consumer’s mind.
And his second most famous quote…Read more →