The Secrets of Getting Your Clients To Refer You Boatloads of New Business According to guerrilla marketing guru Jay Conrad Levinson, it costs you 6 times more to sell something to a new customer than to an existing customer.  Regardless of your business, continuing to rely on new customers to support you is an extremely expensive endeavor, one you don’t even need to take part in.  There truly is a better way, one which not only saves...

How To Lead People The Way They Want To Be Led “Managing Without Authority” was the hot topic at the 9th CCWN Business Connection workshop last night at The Clubhouse in San Luis Obispo.  A group of over 30 local business women got together over dinner to discuss everything from the latest in home culinary technology and tips on today’s most effective business attire to new ideas on leading groups of people towards a common...

SLO Business Owners: Learn To Harness The Power of Social Media Our good friend Jacky over at the Central Coast Women’s Network has been working her butt off creating events to help local business owners network and grow their businesses and she’s at it again.  Tonight, Monday, 6, 2009, at the KCBX Training Center on 4100 Vachell Lane in San Luis Obispo, Jacky is providing a workshop for those of you interested in learning about...

25 Marketing Tips To Grow Through Lean Times While there is no such thing as the perfect marketing plan, there are some things you can do to continue growing, even during a sluggish economy.  Instead of throwing your hard-earned profits away on expensive display ads, implement as many of these 25 recession-proofing tips as possible and watch your sales grow overnight. Tip #1 – Work Your Past & Current Customer Lists: Depending on...

Despite a slipping economy, the Central Coast Women’s Network (CCWN) is experiencing predictable growth and if you knew Jacky Lopez, you’d understand why. Jacky, Director of the more than 60-member-strong network, can be found at just about every local networking event you can think of and luring strong businesswomen with her passion to help them succeed.  After all those networking events, Jacky has also mastered the art of...