A Marketing Review of The 2010 Super Bowl Commercials Each year, companies spend millions of dollars per minute to promote their goods during the Super Bowl, the single largest annual event in the United States.  Some of these commercials are memorable, others not so much.  While I enjoy the ads for their entertainment value as much as the next guy, typically I’m far more interested in the marketing behind the madness. ...

Make More Money From Each Of Your Ad Dollars If you’re like most small businesses, you’re spending quite a bit of money on display ads, direct mail and/or PPC and possibly even relying on these ads and sales letters for all or most of your leads.  For maximum profits, small businesses should build and implement multiple streams of lead generation, but if the majority of your marketing budget is tied up in ads, it’s still possible...

Need Some Inspiration?  Look No Further. One of the best ways to get ahead in life is to learn from the experts in your chosen field that came before you.  In marketing, this is especially true because human nature changes so little over time and the techniques that were successful in the past are just as successful today. In the years I’ve been honing my marketing skills, I’ve spent a vast amount of time poring through the life...

Use Twitter To Build Your Online Presence And Communicate With Your Prospects Twitter stormed onto the scene a couple of years ago, one of many players in a crowded field of micro-blogging services.  Fast forward two years and Twitter is literally everywhere.  Companies like Jet Blue and Chevrolet have successfully leveraged Twitter to build relationships with their customers, getting customer feedback and building new networks. And now...

25 Marketing Tips To Grow Through Lean Times While there is no such thing as the perfect marketing plan, there are some things you can do to continue growing, even during a sluggish economy.  Instead of throwing your hard-earned profits away on expensive display ads, implement as many of these 25 recession-proofing tips as possible and watch your sales grow overnight. Tip #1 – Work Your Past & Current Customer Lists: Depending on...

Improve Your Ads & You Could Double Your Business Over Night Running display ads is one of the biggest costs for small business owners and honestly, most of them are throwing their money away.  I know, I know, not you though. Well for the rest of you who at least have a suspicion that you aren’t getting your money’s worth from you print advertising, here is a 10 point checklist for you to go over before you hand over your...

Marketing is the lifeblood of your business, but it’s a difficult subject to master, not to mention time-consuming and expensive.  In order to survive a tough economy, however, it is vital to cut your marketing mistakes down to a minimum. To help you get started, here are 10 mistakes most small businesses make and how you can start eliminating them from your marketing campaigns. 1. Failing To Test – Good marketers test some...

I’ve been keeping up with the story on John Chow about selling his 300 x 250 Google Adsense block to a private advertiser due to slowing revenue. Within moments of posting the story, the ad had sold. Today, John let’s us in on who bought it, and more importantly, what they plan to do with it.  For $1000, Ryan Stewart of eleven21.com earned the right to advertise whatever he wants for a whole month. Apparently Bidvertiser will...