Printing brochures and other sales materials carries a heavy price tag. Even worse, they become dated very quickly and have to be redesigned and reprinted over and over again. Digital information products don’t have this problem. Depending on your skill level, you can personally update your information product at any time for […]

Popularity: 32% [?]

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An e-book at its simplest, is just the digital version of a book. But as a marketing tool, they are far more than that and have been enjoying double digit growth for years according to the International Digital Publishing Forum.
For your prospects, they are often the entry point to your company and require your […]

Popularity: 17% [?]

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Much like your blog, your information product should offer unique content that your prospects cannot get anywhere else, or that collects the information they are looking for in one location. Let’s face it. Following the “other” guy rarely works and even more important, it instills very little trust. Your business is still […]

Popularity: 25% [?]

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If you have a small business question concerning taxes, laws, marketing or even financing, where is the first place you look? Google? Business forums? Your lawyer? All are great options, but now is there is a new service you may want to check out to get your answers quickly and easily. […]

Popularity: 29% [?]

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Two of the fastest emerging information products you can create for your small business blog are podcasts and videos. Podcasts are simply audio recordings you create and upload to your site that allow your prospects and blog readers to click and listen to on your site or download and listen to later on an […]

Popularity: 13% [?]

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